THE BIG AFRICAN MEDIA RENAISSANCE: MULTICHOICE LEADING THE WAY
AFRICA IS EXPERIENCING A MEDIA REVOLUTION THAT’S TRANSFORMING THE WAY PEOPLE ACCESS AND ENJOY CONTENT.
As nations shift from analogue to digital, broadcast Television is undergoing a remarkable metamorphosis, enriching our customers’ viewing experience through improved picture and sound quality, as well as a wider selection of channels.
At the same time, MultiChoice has embraced the rise of digital platforms by introducing various services to enhance its core traditional TV offering. These include the DStv App which allows subscribers to access their favourite channels and shows on-the-go, and Showmax, a streaming platform offering an extensive library of on-demand content, including both local productions and popular international titles.
To address the need for affordable and accessible TV services, MultiChoice introduced the terrestrial digital television platform – GOtv. The service offers a mix of local and international channels and allows a wider range of consumers to access quality content without the need for satellite dish installation.
Telling African stories that are reflective and representative of Africans themselves is a key differentiator for Multichoice. The company is committed to actively promoting and investing in local talent and production, thereby both nurturing emerging talent and showcasing our continent’s unique stories and perspectives.
The positive effects of DStv’s presence and investments in Africa are felt not only in the media and entertainment sectors but also in the broader socio-economic context, resulting in several positive outcomes.
JOB CREATION: MultiChoice’s investment in local content production and service expansion has contributed to job creation in the creative and media industries across the region.
ECONOMIC GROWTH: MultiChoice’s investments have a ripple effect on the regional economy, benefiting local production houses, broadcasters, and content creators through increased demand for their services.
CULTURAL PRESERVATION AND PROMOTION: By showcasing local stories and supporting regional talent, DStv plays a vital role in preserving and promoting the rich cultural heritage of African stories.
ACCESS TO INFORMATION: By offering a wide range of news channels, both local and international, DStv ensures that viewers in the region have access to diverse perspectives and information sources.